tokidoki/TrueCar Ford Fiesta to Début at Rally America’s 2nd 2013 National Championship Event: “The Rally in the 100 Acre Wood”
If the new graphics on the #335 tokidoki/TrueCar Ford Fiesta look familiar, look to the drivers seat. Lead sponsor tokidoki has created a new character based on driver Verena Mei’s passion for racing, fashion and all things tokidoki. The character has been named “Star Girl” in honor of Mei’s Racing Team and lifestyle brand, Star Girl Racing.
“This is really taking sponsorship to a different level” said Tim O’Neil, co-sponsor and owner of Team O’Neil “bringing in such a great non-endemic brand is one thing, them creating a racing character based on a driver to go with their branding is very smart and brings new possibilities to the sport.”
“When Verena first came to me and said she wanted to rally I told her to start with the school, then co-drive then finally drive and she has done everything I asked of her,” O’Neil said. “The way she went about putting her program together is text book. She is extremely intelligent and her marketing background has served her well. She won a class in Formula D so she has the ability and she has gone about things every methodically and building her confidence in the car. She is fast and she is tough and I am excited to see how her season unfolds.”
