From: TrueCar.com Blog SANTA MONICA, Calif., July 11, 2012 – TrueCar Racing Driver Verena Mei will compete July 13th and 14th in the Rally America National Championship Series event The New England Forest Rally in Newry, Maine. NEFR is the 5th of 6 Rally America National Championship Events. Mei returns to the challenging logging roads of Maine on her one-year anniversary of National Championship competition in position for a strong finish.
Mei’s sponsor, TrueCar has added Virgin Group as an affiliate sponsor and the #335 TrueCar Fiesta will be adding the world renown Virgin logo on the race car as well the TrueCar Racing team uniforms and helmet at this weekends race. Richard Branson’s Virgin Group brand is recognized globally and represents the pinnacle of innovation, entertainment, lifestyle and adventure. “It is incredibly exciting to have my amazing sponsor TrueCar add an affiliate sponsor of the caliber of Virgin Group” said Mei “it says so much for TrueCar Women Empowered and frankly it’s a personally motivating and emotional experience to get behind the wheel and see the TrueCar and Virgin logos on my hood.”
Verena Mei and the #335 TrueCar Fiesta will be available for fan photos and autographs at the Sunday River Ski Resort on Friday, July 13th from 10:00 to 11:00 AM and Saturday, July 14th from 8:00 to 9:30 AM during the rally Parc Expose.
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About TrueCar Racing TrueCar Racing was created to support top female race car drivers in premier racing series, along with young rising stars across several developmental racing series. TrueCar Racing is empowering high-potential women who aspire to become championship race car drivers by providing full sponsorship support, professional coaching and training, marketing exposure, and top-tier racing team opportunities throughout the U.S. TrueCar Racing currently sponsors women in the following race series: IndyCar, Star Mazda, USF2000, World Challenge, Mazda MX-5 Cup and Rally America.
About TrueCar, Inc. TrueCar, Inc. is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers. Consumers want a hassle-free car buying experience and dealers want high-quality sales velocity. TrueCar helps achieve these goals by providing unbiased market information on new car transactions and by supplying an online communications platform through which dealers and consumers can communicate with each other. TrueCar’s market-based information provides both consumers and dealers with an accurate and comprehensive understanding of what others actually paid recently for similar vehicles, both locally and nationally. TrueCar’s communications platform then allows informed, ready-to-buy consumers to communicate directly with participating dealers. Some of the nation’s largest and most well respected membership and service organizations rely on websites powered by TrueCar to help educate their members and customers who are in the automotive market. TrueCar is headquartered in Santa Monica, CA, and has offices in San Francisco, CA, and Austin, TX. After experiencing dramatic growth since 2006, TrueCar is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information. TrueCar’s participating dealer partners have sold over 500,000 new vehicles to TrueCar users nationwide.